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Description

A self-improvement app that uses self-care, meditation, and gamification to improve users' mental health. It combines health tracking with a bespoke happiness score to monitor improvements over time.

Market positioning

Mid-tier player in mental wellness and self-improvement apps

Target audience

Adults seeking self-improvement, emotional wellbeing, and mental health support through gamified experiences

Use cases

A self-improvement app that uses self-care, meditation, and gamification to improve users' mental health. It combines health tracking with a bespoke happiness score to monitor improvements over time.

Company information

Company size

<UNKNOWN>

Revenue

<UNKNOWN>

Scale

Mid-tier

Number of users

<UNKNOWN>

Features

Gamified mental health activities, Happiness score monitoring, Health tracking, Meditation exercises, Progress tracking over time, Self-care tools

Pricing

Pricing modelFreemium
Starting priceFree (Freemium model)
Billing period<UNKNOWN>

Rating

Pros and cons

Based on: (AI summary)

Pros

  • Gamification increases user engagement
  • Uses psychology-based techniques for mental health improvement
  • Tracks progress with a happiness score
  • Combines multiple wellness modalities

Cons

  • Not specifically designed to reduce social media screen time
  • Does not directly target compulsive scrolling behavior
  • Gamification may itself increase screen time
  • Limited focus on digital habit-breaking

Feature Comparison

Top features across 19 competitors (most common first)

Feature OpalOne SecFreedomScreen TimeFreedom AppCalmStayFocusdHeadspaceApple Scree…Google Digi…HappifyNoomFitbitMoodfitErakulisScreenTimeDigitalWell…Feeling Gre…Galvan+
Android
Mood tracking
AI-based monitoring
App blocking
Cross-platform synchronization
Parental controls
Personalized recommendations
Real-time usage alerts
Reporting and analytics
Usage tracking
App and website blocking (blocklist and whitelist)
App Limits
Basic and Deep Focus Sessions
Focus Score tracking (today only on free; full history on Pro)
Mac & iOS support
Normal and Hard Locks (blocking difficulties)
Recurring Focus Sessions (1 on free; unlimited on Pro)
Student discount (up to 50% off)
Teams plan with account manager and advanced support
Android support