Description
The most popular dating app in the US with a massive user base, serving a broad audience for both casual and serious connections. Known for its swipe-based matching mechanic and large reach across all age groups.
Market positioning
Market leader in dating apps by user volume, positioned as the most widely used platform for casual and exploratory dating
Target audience
Broad audience across all ages, with over half of users being Gen Z (18–25); suitable for both casual dating and serious relationships
Use cases
Casual and exploratory dating, short-term connections, and increasingly serious relationships; primary use is swipe-based profile discovery and mutual-match messaging across a massive, geographically diverse user base
Company information
Company size
Large (1,000+ employees)
Revenue
~$1.9B annually (Match Group total; Tinder is primary revenue driver)
Scale
Global — available in 190+ countries with hundreds of millions of registered users
Number of users
~75 million monthly active users globally (estimated); over 500 million total registered users
Features
Pricing
Rating
No Trustpilot link available
Pros and cons
Based on: (AI summary)
Pros
- Relationship intent badges for transparency
- Largest user base of any dating app in the US
- More free daily swipes (~100 vs Hinge's 8)
- Broad audience appeal across all age groups
- Multiple premium tiers with varied feature sets
Cons
- Reputation as a casual/hookup app may deter serious daters
- Very limited filtering options even for premium users (only 4 basic filters)
- Messaging requires a match unless on Platinum
- Less detailed profile structure compared to Hinge
- Algorithm less focused on long-term compatibility
Feature Comparison
Top features across 17 competitors (most common first)
| Feature | Tinder | Hinge | Bumble | The League | eHarmony | Keeper | Match Group… | Muzz | Grindr | Match.com | Seeking | Ditto | Jdate | Amata | Known | Spotify | Dropbox |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Profile verification | |||||||||||||||||
| age | |||||||||||||||||
| Video dating | |||||||||||||||||
| Swipe-based matching (right to like | |||||||||||||||||
| left to pass); Free basic swiping (~100 swipes per 12 hours); Mutual match notifications & in-app messaging; Profile with up to 9 photos and 500-character bio; Minimal profile setup (name | |||||||||||||||||
| gender | |||||||||||||||||
| preferred age range | |||||||||||||||||
| search radius); AI-driven pattern-based matching algorithm; Location-based discovery; Explore hub with interest-based match feeds; Top Picks curated match feed; Relationship intent badge (from one night stands to marriage); Spotify integration for music taste display; Photo verification; Profile verification; Undo last swipe (Plus+); No ads (Plus+); Passport — change swiping location globally (Plus+); Profile visibility controls (Plus+); See who liked you (Gold); 5 Super Likes per week (Gold); Boost feature for profile visibility (Gold); Icebreaker with Super Like (Platinum); Messaging before matching (Platinum); Priority in card stack when liking someone (Platinum); Incognito mode; Video chat; Read receipts; Virtual gifts (paid); Daily like limits to create artificial scarcity; Unlimited Likes (paid); Profile Boosts (paid); Super Likes & Roses (paid); Global availability in 190 countries; Available on iOS & Android | |||||||||||||||||
| 8 free daily likes (unlimited with premium); Advanced preference filters (gender | |||||||||||||||||
| location | |||||||||||||||||
| ethnicity | |||||||||||||||||
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| height | |||||||||||||||||
| children | |||||||||||||||||
| family plans | |||||||||||||||||
| education | |||||||||||||||||
| politics | |||||||||||||||||
| drinking | |||||||||||||||||
| smoking |