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eHarmony

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Description

A compatibility-focused dating platform offering unlimited matches on the free tier with limited messaging. Premium plans unlock full communication features and are structured as long-term subscriptions.

Market positioning

Established player in serious/long-term relationship dating, differentiated by its science-backed compatibility matching system targeting commitment-oriented users rather than casual daters

Target audience

Adults seeking serious, long-term romantic relationships

Use cases

Compatibility-focused matchmaking for adults seeking meaningful, long-term romantic partnerships through algorithmic matching across 29 dimensions of personality and compatibility

Company information

Company size

501–1,000 employees

Revenue

~$300M–$500M annually

Scale

Global

Number of users

~16 million registered users globally

Features

Compatibility-based matching algorithm (29 dimensions of compatibility), Detailed compatibility profiles, Free basic access with unlimited matches, Messaging with premium subscription, Premium Light (6-month plan), Premium Plus (12-month plan), Premium Extra (24-month plan), Guided communication features, Paywall as intent filter, Profile-based matching, Subscription-based communication, In-depth compatibility questionnaire, Premium membership with unlimited messaging, Profile verification, Video dates, Daily match recommendations, Personality insights, Video dating

Pricing

Pricing modelFreemium
Starting price$35.90/month (Premium Light, 6-month plan)
Billing periodMonthly, 6-month (Premium Light), 12-month (Premium Plus), and 24-month (Premium Extra) subscription plans

Rating

3.8/5

Pros and cons

Based on: (AI summary)

Pros

  • Compatibility-focused algorithm
  • Long-term relationship orientation
  • Free unlimited matches
  • Discounted long-term plans
  • Established brand with strong reputation

Cons

  • Less popular with younger demographics
  • Messaging locked behind paywall
  • Pricing not transparently listed on website
  • Long subscription commitments required for best pricing
  • Older brand perception among younger demographics

Feature Comparison

Top features across 17 competitors (most common first)

Feature TinderHingeBumbleThe LeagueeHarmonyKeeperMatch Group…MuzzGrindrMatch.comSeekingDittoJdateAmataKnownSpotifyDropbox
Profile verification
age
Video dating
Swipe-based matching (right to like
left to pass); Free basic swiping (~100 swipes per 12 hours); Mutual match notifications & in-app messaging; Profile with up to 9 photos and 500-character bio; Minimal profile setup (name
gender
email
preferred age range
search radius); AI-driven pattern-based matching algorithm; Location-based discovery; Explore hub with interest-based match feeds; Top Picks curated match feed; Relationship intent badge (from one night stands to marriage); Spotify integration for music taste display; Photo verification; Profile verification; Undo last swipe (Plus+); No ads (Plus+); Passport — change swiping location globally (Plus+); Profile visibility controls (Plus+); See who liked you (Gold); 5 Super Likes per week (Gold); Boost feature for profile visibility (Gold); Icebreaker with Super Like (Platinum); Messaging before matching (Platinum); Priority in card stack when liking someone (Platinum); Incognito mode; Video chat; Read receipts; Virtual gifts (paid); Daily like limits to create artificial scarcity; Unlimited Likes (paid); Profile Boosts (paid); Super Likes & Roses (paid); Global availability in 190 countries; Available on iOS & Android
8 free daily likes (unlimited with premium); Advanced preference filters (gender
location
ethnicity
religion
height
children
family plans
education
politics
drinking
smoking