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Description

A relationship-focused dating app designed to be deleted, targeting millennials and Gen Z users seeking serious, long-term relationships. Features interactive profile prompts and curated matching algorithms.

Market positioning

Premium relationship-focused dating app positioned as the go-to platform for serious daters among younger generations

Target audience

Relationship-minded millennials and Gen Z users (primarily 20s and 30s) seeking serious, long-term romantic relationships

Use cases

A relationship-focused dating app designed to be deleted, targeting millennials and Gen Z users seeking serious, long-term relationships. Features interactive profile prompts and curated matching algorithms.

Company information

Company size

1,001–5,000 employees

Revenue

~$3.4B (Match Group annual revenue, 2023)

Scale

Global

Number of users

~23 million registered users globally (as of 2023 estimates)

Features

8 free daily likes (unlimited with premium); Advanced preference filters (gender, location, age, ethnicity, religion, height, children, family plans, education, politics, drinking, smoking, marijuana, drugs); Dealbreaker filter options; Hinge+ premium tier (unlimited likes, advanced filters, enhanced browsing); HingeX premium tier (Skip The Line, Enhanced Recommendations, Priority Likes); Messaging before matching (comment on specific profile elements); Most Compatible curated matches (8x more likely to go on a date); No Facebook required; Profile with 6 photos/videos and 3 interactive prompts; Roses feature for standout likes; Standouts feed with popular local users; We Met follow-up feature to fine-tune matching algorithm; Compatibility scoring; See who liked you (Hinge+); Boost feature for increased visibility; Expert dating advice from Hinge experts (paid); Grid view to see who liked your profile (paid); Like and comment on specific profile content (Instagram-style interaction); Gale-Shapley and machine learning compatibility algorithm; Photo verification; Profile prompts instead of a traditional bio; Reporting tools; Video prompts; Voice prompts; Video and voice call features; AI-powered recommendations; Daily match recommendations

Pricing

Pricing modelFreemium
Starting price$19.99/month (Hinge+); HingeX starts at approximately $34.99/month
Billing periodMonthly and annual subscription options available for Hinge+ and HingeX premium tiers

Rating

4.6/5

No Trustpilot link available

Pros and cons

Based on: (AI summary)

Pros

  • Strong reputation for attracting serious, relationship-minded users
  • Fast-growing user base among Gen Z and millennials
  • Messaging before matching allowed
  • We Met feature improves matching algorithm over time
  • Interactive profile prompts create richer user profiles

Cons

  • Only 8 free daily likes (very restrictive)
  • Less suitable for casual dating
  • Premium plans are relatively expensive ($32.99–$49.99/month)
  • Smaller overall user base compared to Tinder
  • Primarily popular in urban areas

Feature Comparison

Top features across 17 competitors (most common first)

Feature TinderHingeBumbleThe LeagueeHarmonyKeeperMatch Group…MuzzGrindrMatch.comSeekingDittoJdateAmataKnownSpotifyDropbox
Profile verification
age
Video dating
Swipe-based matching (right to like
left to pass); Free basic swiping (~100 swipes per 12 hours); Mutual match notifications & in-app messaging; Profile with up to 9 photos and 500-character bio; Minimal profile setup (name
gender
email
preferred age range
search radius); AI-driven pattern-based matching algorithm; Location-based discovery; Explore hub with interest-based match feeds; Top Picks curated match feed; Relationship intent badge (from one night stands to marriage); Spotify integration for music taste display; Photo verification; Profile verification; Undo last swipe (Plus+); No ads (Plus+); Passport — change swiping location globally (Plus+); Profile visibility controls (Plus+); See who liked you (Gold); 5 Super Likes per week (Gold); Boost feature for profile visibility (Gold); Icebreaker with Super Like (Platinum); Messaging before matching (Platinum); Priority in card stack when liking someone (Platinum); Incognito mode; Video chat; Read receipts; Virtual gifts (paid); Daily like limits to create artificial scarcity; Unlimited Likes (paid); Profile Boosts (paid); Super Likes & Roses (paid); Global availability in 190 countries; Available on iOS & Android
8 free daily likes (unlimited with premium); Advanced preference filters (gender
location
ethnicity
religion
height
children
family plans
education
politics
drinking
smoking