Description
A relationship-focused dating app designed to be deleted, targeting millennials and Gen Z users seeking serious, long-term relationships. Features interactive profile prompts and curated matching algorithms.
Market positioning
Premium relationship-focused dating app positioned as the go-to platform for serious daters among younger generations
Target audience
Relationship-minded millennials and Gen Z users (primarily 20s and 30s) seeking serious, long-term romantic relationships
Use cases
A relationship-focused dating app designed to be deleted, targeting millennials and Gen Z users seeking serious, long-term relationships. Features interactive profile prompts and curated matching algorithms.
Company information
Company size
1,001–5,000 employees
Revenue
~$3.4B (Match Group annual revenue, 2023)
Scale
Global
Number of users
~23 million registered users globally (as of 2023 estimates)
Features
Pricing
Rating
No Trustpilot link available
Pros and cons
Based on: (AI summary)
Pros
- Strong reputation for attracting serious, relationship-minded users
- Fast-growing user base among Gen Z and millennials
- Messaging before matching allowed
- We Met feature improves matching algorithm over time
- Interactive profile prompts create richer user profiles
Cons
- Only 8 free daily likes (very restrictive)
- Less suitable for casual dating
- Premium plans are relatively expensive ($32.99–$49.99/month)
- Smaller overall user base compared to Tinder
- Primarily popular in urban areas
Feature Comparison
Top features across 17 competitors (most common first)
| Feature | Tinder | Hinge | Bumble | The League | eharmony | Keeper | Match Group… | muzz | Grindr | match.com | Seeking | Ditto | Jdate | Amata | Known | spotify | Dropbox |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| age | |||||||||||||||||
| Profile verification | |||||||||||||||||
| Premium subscription model | |||||||||||||||||
| Swipe-based matching (right to like | |||||||||||||||||
| gender | |||||||||||||||||
| preferred age range | |||||||||||||||||
| location | |||||||||||||||||
| ethnicity | |||||||||||||||||
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| height | |||||||||||||||||
| children | |||||||||||||||||
| family plans | |||||||||||||||||
| education | |||||||||||||||||
| politics | |||||||||||||||||
| drinking | |||||||||||||||||
| smoking | |||||||||||||||||
| marijuana | |||||||||||||||||
| advanced filters | |||||||||||||||||
| Enhanced Recommendations |