Description
One of the original online dating platforms allowing free profile creation and browsing, but requiring a paid subscription to send and receive messages.
Market positioning
Veteran online dating platform with broad audience appeal, positioned as a trusted, long-established destination for serious relationship seekers across all age groups
Target audience
Adults of all ages seeking romantic relationships
Use cases
One of the original online dating platforms allowing free profile creation and browsing, but requiring a paid subscription to send and receive messages. Designed for adults looking for meaningful romantic connections through algorithmic matchmaking, compatibility scoring, and curated daily match suggestions.
Company information
Company size
1,001–5,000 employees
Revenue
~$800M–$900M annually (Match.com brand est.)
Scale
Global
Number of users
~21 million monthly active users globally (est.)
Features
Pricing
Rating
Pros and cons
Based on: (AI summary)
Pros
- Free profile creation and browsing
- One of the oldest and most established dating platforms
- Affordable long-term subscription options
- Large user base
- Robust search and filter capabilities
Cons
- Messaging requires paid subscription
- Pricing not transparently listed
- Older platform may feel dated compared to newer apps
- Less popular with younger demographics
- Less innovative UX compared to newer apps
Feature Comparison
Top features across 17 competitors (most common first)
| Feature | Tinder | Hinge | Bumble | The League | eHarmony | Keeper | Match Group… | Muzz | Grindr | Match.com | Seeking | Ditto | Jdate | Amata | Known | Spotify | Dropbox |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Profile verification | |||||||||||||||||
| age | |||||||||||||||||
| Video dating | |||||||||||||||||
| Swipe-based matching (right to like | |||||||||||||||||
| left to pass); Free basic swiping (~100 swipes per 12 hours); Mutual match notifications & in-app messaging; Profile with up to 9 photos and 500-character bio; Minimal profile setup (name | |||||||||||||||||
| gender | |||||||||||||||||
| preferred age range | |||||||||||||||||
| search radius); AI-driven pattern-based matching algorithm; Location-based discovery; Explore hub with interest-based match feeds; Top Picks curated match feed; Relationship intent badge (from one night stands to marriage); Spotify integration for music taste display; Photo verification; Profile verification; Undo last swipe (Plus+); No ads (Plus+); Passport — change swiping location globally (Plus+); Profile visibility controls (Plus+); See who liked you (Gold); 5 Super Likes per week (Gold); Boost feature for profile visibility (Gold); Icebreaker with Super Like (Platinum); Messaging before matching (Platinum); Priority in card stack when liking someone (Platinum); Incognito mode; Video chat; Read receipts; Virtual gifts (paid); Daily like limits to create artificial scarcity; Unlimited Likes (paid); Profile Boosts (paid); Super Likes & Roses (paid); Global availability in 190 countries; Available on iOS & Android | |||||||||||||||||
| 8 free daily likes (unlimited with premium); Advanced preference filters (gender | |||||||||||||||||
| location | |||||||||||||||||
| ethnicity | |||||||||||||||||
| religion | |||||||||||||||||
| height | |||||||||||||||||
| children | |||||||||||||||||
| family plans | |||||||||||||||||
| education | |||||||||||||||||
| politics | |||||||||||||||||
| drinking | |||||||||||||||||
| smoking |