Description
Protein-based hair care solution from Unilever, focusing on hair health and strengthening
Market positioning
Major global player in personal care
Target audience
Global consumers seeking reliable protein hair care products
Use cases
Hair health and strengthening through protein-based formulation
Company information
Company size
Large multinational corporation (130+ countries)
Revenue
$60+ billion annually
Scale
Global
Number of users
Millions of consumers globally
Features
Global availability, Hair health focus, Protein formulation, Sustainable packaging initiatives
Pricing
Pricing modelMass to premium retail
Starting price$3-15 depending on market and product tier
Billing periodOne-time purchase
Rating
4.2/5
Pros and cons
Based on: (AI summary)
Pros
- Global presence
- Sustainability focus
- Diverse brand portfolio
- Innovation capabilities
Cons
- Broad product range dilutes focus
- Competitive market pressure
Feature Comparison
Top features across 20 competitors (most common first)
| Feature | Keratin Com… | Schwarzkopf… | Moehair Hai… | Protein Tre… | Anomaly Hai… | Klorane Pro… | L'Oreal Pro… | MyHair AI | Recombinant… | P&G Protein… | Unilever Pr… | göt2b glued… | Estee Laude… | GHD Hair Ca… | N.A.E. (Nat… | Keragreen P… | Keratin Com… | Ashley Tisd… | Blake Brown… | B.Well Hair… |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Hair strengthening | ||||||||||||||||||||
| Premium formulations | ||||||||||||||||||||
| Hair repair technology | ||||||||||||||||||||
| Keratin protein complex | ||||||||||||||||||||
| Professional-grade formulation | ||||||||||||||||||||
| Salon-quality results | ||||||||||||||||||||
| Gray coverage | ||||||||||||||||||||
| Keratin-infused formula | ||||||||||||||||||||
| Permanent hair color | ||||||||||||||||||||
| Reduces breakage | ||||||||||||||||||||
| Vibrant color results | ||||||||||||||||||||
| 10-in-1 leave-in conditioner | ||||||||||||||||||||
| Blow dry cream | ||||||||||||||||||||
| Deep conditioning masks | ||||||||||||||||||||
| Hair repair systems | ||||||||||||||||||||
| Hair straightening products | ||||||||||||||||||||
| Keratin hair treatments (home and salon) | ||||||||||||||||||||
| Professional salon products | ||||||||||||||||||||
| Protein-infused shampoo | ||||||||||||||||||||
| Collagen-based treatments for fine or aging hair |