Description
Permanent hair color cream with keratin that provides gray coverage and reduces breakage while delivering vibrant color results
Market positioning
Premium hair coloring brand with keratin benefits
Target audience
Consumers seeking hair coloring with strengthening benefits and gray coverage
Use cases
At-home permanent hair coloring for gray coverage and hair strengthening
Company information
Company size
Large multinational corporation
Revenue
$7+ billion (Henkel Beauty Care division)
Scale
Global
Number of users
Millions of consumers globally
Features
Gray coverage, Keratin-infused formula, Permanent hair color, Reduces breakage, Vibrant color results
Pricing
Pricing modelone-time purchase
Starting price$8-12 per box
Billing periodN/A - one-time purchase
Rating
4.2/5
Pros and cons
Based on: (AI summary)
Pros
- Award-winning product (Glamour, Cosmopolitan, Ebony, Shop TODAY)
- Combines coloring with hair strengthening
- Reduces breakage
- Strong brand recognition
Cons
- Limited to coloring function
- May require professional application for best results
Feature Comparison
Top features across 20 competitors (most common first)
| Feature | Keratin Com… | Schwarzkopf… | Moehair Hai… | Protein Tre… | Anomaly Hai… | Klorane Pro… | L'Oreal Pro… | MyHair AI | Recombinant… | P&G Protein… | Unilever Pr… | göt2b glued… | Estee Laude… | GHD Hair Ca… | N.A.E. (Nat… | Keragreen P… | Keratin Com… | Ashley Tisd… | Blake Brown… | B.Well Hair… |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Hair strengthening | ||||||||||||||||||||
| Premium formulations | ||||||||||||||||||||
| Hair repair technology | ||||||||||||||||||||
| Keratin protein complex | ||||||||||||||||||||
| Professional-grade formulation | ||||||||||||||||||||
| Salon-quality results | ||||||||||||||||||||
| Gray coverage | ||||||||||||||||||||
| Keratin-infused formula | ||||||||||||||||||||
| Permanent hair color | ||||||||||||||||||||
| Reduces breakage | ||||||||||||||||||||
| Vibrant color results | ||||||||||||||||||||
| 10-in-1 leave-in conditioner | ||||||||||||||||||||
| Blow dry cream | ||||||||||||||||||||
| Deep conditioning masks | ||||||||||||||||||||
| Hair repair systems | ||||||||||||||||||||
| Hair straightening products | ||||||||||||||||||||
| Keratin hair treatments (home and salon) | ||||||||||||||||||||
| Professional salon products | ||||||||||||||||||||
| Protein-infused shampoo | ||||||||||||||||||||
| Collagen-based treatments for fine or aging hair |