+20% deals closed
Potential customers did not understand how to use RepRisk’s data.
RepRisk
Cost of sales
Turning complex data into a practical sales tool
RepRisk asked us to investigate why strong data was not translating into the sales results they expected. We traced the friction to a gap between the theoretical value of the data and how clearly prospects could apply it to their own work.
01
The challenge
RepRisk’s leads received valuable data during the sales process, but many could not see how it would help them in practice. That made the benefits difficult to evaluate and slowed the path to a buying decision.
02
What we found
We researched the sales journey and identified the point where understanding broke down. The issue was not the quality of the data, but the lack of a concrete way for prospects to visualise its use and relevance.
03
What we built
We built a software prototype that RepRisk could share during sales conversations. It translated the data into a visual, practical experience so prospects could explore how it would support their own decisions.
04
Measurable outcome
With a clearer demonstration of practical value, RepRisk closed 20% more deals. The prototype gave the sales team a concrete way to explain the product instead of relying on theory alone.
Cost of sales
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