+36% unique visitors
The website did not reflect the quality of the professional services, resulting in a high drop-off rate.
Herbst
Cost of sales
Cost of proposal
Transforming a costly website into a source of direct demand
Herbst’s web presence required significant investment but was not helping the company get found or contacted by the clients it wanted to reach. We diagnosed why it was underperforming, then rebuilt the experience around visibility, clarity and the quality of the Herbst brand.
01
The challenge
The existing website did not generate the expected direct enquiries from the searches Herbst’s ideal clients were making. Its presentation also fell short of the high standard and distinctive style of the company’s work.
02
What we found
We assessed why relevant prospects were not finding, trusting and contacting Herbst through the website. The review connected weak online performance with a user experience that did not communicate the company’s quality clearly enough.
03
What we built
We completed a full UI revamp tailored to Herbst’s refined visual taste and improved how the company presented its services online. The new experience gave qualified prospects a clearer path from discovery to direct contact.
04
Measurable outcome
Unique visitors increased by 36% after the revamp. Herbst gained a web presence that better reflected its quality and supported direct reach-outs from prospective clients.
Cost of sales
Cost of proposal
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