Description
Walmart's online marketplace platform that allows third-party sellers to sell products on Walmart.com
Market positioning
Growing competitor to Amazon with strong retail backing
Target audience
Established businesses and brands looking to reach Walmart's customer base
Use cases
Third-party sellers selling products on Walmart.com to leverage Walmart's massive customer base and retail infrastructure
Company information
Company size
Large Enterprise (500,000+ employees)
Revenue
$611+ billion annually
Scale
Global
Number of users
100,000+ sellers
Features
Access to Walmart customer base, Brand association with Walmart, Fulfillment services, Integration with Walmart's logistics network, Payment processing, Advertising tools, Customer service, Integration with Walmart stores, Seller dashboard
Pricing
Pricing modelfee-per-transaction
Starting priceCommission-based (6-15% depending on category)
Billing periodPer transaction
Rating
4.2/5
Pros and cons
Based on: (AI summary)
Pros
- Access to Walmart's logistics network
- Association with trusted Walmart brand
- Growing online presence
- Competitive fee structure
- Walmart brand trust
Cons
- Newer marketplace with fewer features
- Selective seller approval process
- Smaller online market share than Amazon
- Limited international reach
- Limited luxury market
Feature Comparison
Top features across 44 competitors (most common first)
| Feature | jameseditio… | rm sotheby'… | the realreal | barrett-jac… | barrett-jac… | bring a tra… | farfetch se… | forsuperric… | mecum colle… | movarna | rebag | vestiaire c… | cars & bids | fashionphile | gooding & c… | gray's auct… | mecum aucti… | the luxury … | tradesy | cars24 | cars and bi… | carvana | charlotte b… | copart | ebay luxury… | etsy market… | facebook ma… | poshmark | white pine … | ebay motors | farfetch | yoogi's clo… | amazon mark… | bonhams aut… | cars.com | ebay | ebay market… | fashionphil… | olx | season 2 co… | spocket mar… | walmart mar… | closet trad… | thredup |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Authentication services | ||||||||||||||||||||||||||||||||||||||||||||
| Online marketplace | ||||||||||||||||||||||||||||||||||||||||||||
| accessories | ||||||||||||||||||||||||||||||||||||||||||||
| AI-based pricing tools | ||||||||||||||||||||||||||||||||||||||||||||
| Mobile app | ||||||||||||||||||||||||||||||||||||||||||||
| Payment processing | ||||||||||||||||||||||||||||||||||||||||||||
| Luxury goods focus | ||||||||||||||||||||||||||||||||||||||||||||
| Expert curation | ||||||||||||||||||||||||||||||||||||||||||||
| Live in-person auction events | ||||||||||||||||||||||||||||||||||||||||||||
| Traditional auction house model | ||||||||||||||||||||||||||||||||||||||||||||
| Auction-based selling model | ||||||||||||||||||||||||||||||||||||||||||||
| 000+ vehicles | ||||||||||||||||||||||||||||||||||||||||||||
| Global marketplace | ||||||||||||||||||||||||||||||||||||||||||||
| International shipping | ||||||||||||||||||||||||||||||||||||||||||||
| watches | ||||||||||||||||||||||||||||||||||||||||||||
| Chanel | ||||||||||||||||||||||||||||||||||||||||||||
| Global shipping | ||||||||||||||||||||||||||||||||||||||||||||
| Financing solutions | ||||||||||||||||||||||||||||||||||||||||||||
| Online marketplace platform | ||||||||||||||||||||||||||||||||||||||||||||
| Virtual assessment solutions |