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etsy marketplace

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Description

Specialized marketplace focused on handmade, vintage, and unique creative goods

Market positioning

Leading niche marketplace for handmade and vintage items

Target audience

Artisans, crafters, vintage sellers, and buyers looking for unique handmade items

Use cases

Specialized marketplace focused on handmade, vintage, and unique creative goods

Company information

Company size

Large (5,000+ employees)

Revenue

$2.7 billion (2023)

Scale

Global marketplace with 96+ million active buyers

Number of users

96+ million active buyers, 5.4+ million active sellers

Features

Creative community features, Customization options, Handmade and vintage item focus, Seller shops and branding, Social commerce features, Community features, Creative tools, Handmade focus, Mobile app, Shop customization, Vintage items

Pricing

Pricing modelfee-per-transaction
Starting price$0.20 listing fee + 6.5% transaction fee
Billing periodPer transaction

Rating

4.1/5 on Trustpilot

Pros and cons

Based on: (AI summary)

Pros

  • Good for small artisan businesses
  • Niche focus on handmade/vintage items
  • Strong creative community
  • Lower competition for unique items
  • Unique positioning

Cons

  • Limited scalability for large businesses
  • Limited to specific product categories
  • Smaller customer base than general marketplaces
  • Less suitable for mass-produced items
  • Limited to creative goods

Feature Comparison

Top features across 44 competitors (most common first)

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Authentication services
Online marketplace
accessories
AI-based pricing tools
Mobile app
Payment processing
Luxury goods focus
Expert curation
Live in-person auction events
Traditional auction house model
Auction-based selling model
000+ vehicles
Global marketplace
International shipping
watches
Chanel
Global shipping
Financing solutions
Online marketplace platform
Virtual assessment solutions