Description
A web-based form builder and survey tool that allows designers and researchers to create forms, collect quantitative data, and generate reports.
Market positioning
Established online form builder in the SMB and design research space
Target audience
Designers, researchers, and product teams seeking to gather quantitative feedback and survey data
Use cases
A web-based form builder and survey tool that allows designers and researchers to create forms, collect quantitative data, and generate reports.
Company information
Company size
1,000–5,000 employees
Revenue
~$500M+ annually (parent company Momentive)
Scale
Global
Number of users
~2M+ registered users globally
Features
Hidden fields for user tracking, Quantitative data collection, Report builder, Survey creation and distribution, WYSIWYG form builder
Pricing
Pricing modelFreemium
Starting price$0 (Free tier); Paid plans from ~$14.08/month
Billing periodMonthly and Annual
Rating
4.1/5
No Trustpilot link available
Pros and cons
Based on: (AI summary)
Pros
- Easy-to-use WYSIWYG form builder
- Built-in report generation
- Hidden fields enable precise respondent tracking
- Quick survey deployment
Cons
- Limited to form/survey data; not a comprehensive research hub
- No native integration with design workflows
- Primarily quantitative; lacks qualitative research capabilities
Feature Comparison
Top features across 20 competitors (most common first)
| Feature | Google Anal… | FullStory | Mixpanel | Canva | Figma | Google Shee… | Intercom | AI-Powered … | Dovetail | Figma AI | InVision Bo… | Adobe Firef… | Segment | Awesome Scr… | Midjourney | Wufoo | DALL-E 3 | BrandMap | O'Reilly Le… | MyFitnessPal |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| AI-powered design automation | ||||||||||||||||||||
| Text-to-image generation | ||||||||||||||||||||
| Cloud-based collaboration | ||||||||||||||||||||
| Prototyping and wireframing | ||||||||||||||||||||
| Behavior flow diagrams | ||||||||||||||||||||
| Funnel visualization | ||||||||||||||||||||
| Goal setting and conversion measurement | ||||||||||||||||||||
| Out-of-the-box data collection | ||||||||||||||||||||
| Traffic and usage tracking | ||||||||||||||||||||
| User path analysis | ||||||||||||||||||||
| Advanced session filtering by user attributes and pages visited | ||||||||||||||||||||
| Onboarding flow analysis | ||||||||||||||||||||
| Session recording and playback | ||||||||||||||||||||
| Support trigger analysis | ||||||||||||||||||||
| User behavior observation | ||||||||||||||||||||
| User segment filtering | ||||||||||||||||||||
| Cohort analysis | ||||||||||||||||||||
| Event and action tracking | ||||||||||||||||||||
| Feature impact measurement | ||||||||||||||||||||
| Funnel analysis |