Description
A cloud-based spreadsheet tool commonly used by designers to manually track and organize competitor research data, features, and observations in a structured format.
Market positioning
General-purpose productivity tool used as a workaround for design research, not a dedicated solution
Target audience
Designers, UX researchers, product managers conducting competitor analysis
Use cases
Manually tracking and organizing competitor research data, features, and observations in a structured spreadsheet format. Teams use it to log competitor features, pricing, UX patterns, and notes in a shared, cloud-accessible document.
Company information
Company size
Large Enterprise (100,000+ employees)
Revenue
$350B+ annually (Alphabet Inc.)
Scale
Global
Number of users
Hundreds of millions globally (Google Workspace has 3B+ users across products)
Features
Pricing
Rating
No Trustpilot link available
Pros and cons
Based on: (AI summary)
Pros
- Widely adopted and familiar to most designers
- Free to use
- Real-time collaboration
- Flexible and customizable structure
- Easy sharing with stakeholders
Cons
- Manual data entry is time-consuming
- Not purpose-built for design research
- No visual screenshot management
- No automated competitor tracking
- Research is scattered across separate tools
Feature Comparison
Top features across 20 competitors (most common first)
| Feature | Google Anal… | FullStory | Mixpanel | Canva | Figma | Google Shee… | Intercom | AI-Powered … | Dovetail | Figma AI | InVision Bo… | Adobe Firef… | Segment | Awesome Scr… | Midjourney | Wufoo | DALL-E 3 | BrandMap | O'Reilly Le… | MyFitnessPal |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| AI-powered design automation | ||||||||||||||||||||
| Text-to-image generation | ||||||||||||||||||||
| Cloud-based collaboration | ||||||||||||||||||||
| Prototyping and wireframing | ||||||||||||||||||||
| Behavior flow diagrams | ||||||||||||||||||||
| Funnel visualization | ||||||||||||||||||||
| Goal setting and conversion measurement | ||||||||||||||||||||
| Out-of-the-box data collection | ||||||||||||||||||||
| Traffic and usage tracking | ||||||||||||||||||||
| User path analysis | ||||||||||||||||||||
| Advanced session filtering by user attributes and pages visited | ||||||||||||||||||||
| Onboarding flow analysis | ||||||||||||||||||||
| Session recording and playback | ||||||||||||||||||||
| Support trigger analysis | ||||||||||||||||||||
| User behavior observation | ||||||||||||||||||||
| User segment filtering | ||||||||||||||||||||
| Cohort analysis | ||||||||||||||||||||
| Event and action tracking | ||||||||||||||||||||
| Feature impact measurement | ||||||||||||||||||||
| Funnel analysis |