Too Good To Go

Name: Too Good To Go
Brand: Too Good To Go

Description

A digitally enabled food sharing platform that connects users with restaurants and food providers to reduce food waste by offering surplus food at discounted prices

Market positioning

Too Good To Go is the world's leading anti-food-waste marketplace, positioning itself at the intersection of sustainability and affordability. It leads the European market and is rapidly expanding in North America, differentiating through its mission-driven brand, large partner network, and the "Magic Bag" surprise format that gamifies the food-saving experience.

Target audience

Eco-conscious consumers seeking discounted surplus food, and food businesses (restaurants, bakeries, supermarkets, hotels, and food manufacturers) looking to reduce food waste and recover revenue from unsold inventory

Use cases

Consumers use the app to discover and purchase "Magic Bags" of surplus food from nearby restaurants, bakeries, cafés, and supermarkets at roughly one-third of the retail price. Businesses use the platform to offload unsold inventory, reduce food waste costs, and attract new customers, while larger enterprise partners leverage B2B consulting and analytics tools for systemic food waste reduction.

Features

Anti-waste social movement platform, Mobile app marketplace connecting consumers and local businesses, GPS-based location services to find nearby food providers, Magic Bags / Surprise Bags of surplus food at reduced prices, Real-time availability of surplus food, In-app payment processing, Analytics and inventory management tools for business partners, Marketing and featured placement tools for partners, B2B consulting for food waste reduction policies, Enterprise platform solutions for larger food retailers, Too Good To Go Parcels for food manufacturers, Household food waste education campaigns, Push notifications and alerts for new bag availability, Partner onboarding and dashboard management tools

Pricing

Pricing modelCommission-based

Starting priceFree for consumers (Magic Bags typically priced $3.99–$6.99 per bag); businesses pay no upfront fee — commission deducted per transaction

Billing periodPer transaction

Rating

4.6/5 (App Store & Google Play combined average)

No Trustpilot link available

Pros and cons

Based on: (AI summary)

Pros

Successful adoption rate and growing user base
Effective marketing strategy
Significant contribution to circular economy through food waste reduction
Strong social impact as anti-waste movement
Established presence in multiple countries including Italy

Cons

Relatively low amount of food waste prevented per user
Knowledge-enhancing activities need strengthening
Performance can be significantly improved despite adoption success
Limited to surplus food availability from partner businesses
Focused on surplus/waste food rather than general local brewery discovery

Feature Comparison

Top features across 19 competitors (most common first)

Feature	Chai Walla …	PowerMeals …	Authentic I…	Chaayos Cha…	Chai Point …	Classic Mas…	Eat Unique …	OLIO Food S…	Tiffit Home…	Too Good To…	Deliveroo	Uber Eats	Weekly Food…	Zepto Now	EAT.ch	Geneva Home…	Just Eat Ta…	Smood	Delivery He…
Restaurant partnerships
Handmade in Zurich
Vegetarian
Delivery throughout Switzerland
Available in 180g packages
Multiple chai varieties (Classic Masala
Chili Choc
Curcuma Coco
Rooibos Caffeine Free
Orangutan)
Natural ingredients only
Online shop with delivery
Sticky chai concentrate for cafes
Tasting packages available
Chef-made meals with fresh
local products; Customizable meal plans (Medium
Large
Low-carb
Authentic Indian home-cooked meals
Delivery service available