Too Good To Go

Name: Too Good To Go
Brand: Too Good To Go

Description

A digitally enabled food sharing platform that connects users with restaurants and food providers to reduce food waste by offering surplus food at discounted prices

Market positioning

Too Good To Go is the world's leading anti-food-waste marketplace, positioning itself at the intersection of sustainability and affordability. It leads the European market and is rapidly expanding in North America, differentiating through its mission-driven brand, large partner network, and the "Magic Bag" surprise format that gamifies the food-saving experience.

Target audience

Eco-conscious consumers seeking discounted surplus food, and food businesses (restaurants, bakeries, supermarkets, hotels, and food manufacturers) looking to reduce food waste and recover revenue from unsold inventory

Use cases

Consumers use the app to discover and purchase "Magic Bags" of surplus food from nearby restaurants, bakeries, cafés, and supermarkets at roughly one-third of the retail price. Businesses use the platform to offload unsold inventory, reduce food waste costs, and attract new customers, while larger enterprise partners leverage B2B consulting and analytics tools for systemic food waste reduction.

Features

Anti-waste social movement platform, Mobile app marketplace connecting consumers and local businesses, GPS-based location services to find nearby food providers, Magic Bags / Surprise Bags of surplus food at reduced prices, Real-time availability of surplus food, In-app payment processing, Analytics and inventory management tools for business partners, Marketing and featured placement tools for partners, B2B consulting for food waste reduction policies, Enterprise platform solutions for larger food retailers, Too Good To Go Parcels for food manufacturers, Household food waste education campaigns, Push notifications and alerts for new bag availability, Partner onboarding and dashboard management tools

Pricing

Pricing modelCommission-based

Starting priceFree for consumers (Magic Bags typically priced $3.99–$6.99 per bag); businesses pay no upfront fee — commission deducted per transaction

Billing periodPer transaction

Rating

4.6/5 (App Store & Google Play combined average)

No Trustpilot link available

Pros and cons

Based on: (AI summary)

Pros

Successful adoption rate and growing user base
Effective marketing strategy
Significant contribution to circular economy through food waste reduction
Strong social impact as anti-waste movement
Established presence in multiple countries including Italy

Cons

Relatively low amount of food waste prevented per user
Knowledge-enhancing activities need strengthening
Performance can be significantly improved despite adoption success
Limited to surplus food availability from partner businesses
Focused on surplus/waste food rather than general local brewery discovery

Feature Comparison

Top features across 5 competitors (most common first)

Feature	Untappd	Brewee - Br…	Too Good To…	Craft Beer …	Brewee - Br…
Badge and achievement system for trying new drinks
Data and analytics for businesses
Drink check-in and rating (drink journal)
Explore nearby breweries
bars
pubs
restaurants
bottle shops
and wineries
Live menu updates from followed venues
Local drink recommendations
QR code menus
Social sharing and customer engagement tools
Bar and brewery discovery in 75 countries
Beer lists and recommendations
Beer search and descriptions
Map feature for location finding
Personal beer tracking
Review system
Brewery navigator with map-based search