Skip to content
Back to Analysis
Craft Beer Tasting Set Subscription (3 months) logo

Craft Beer Tasting Set Subscription (3 months)

Learn more →

Description

Honest & Rare is a German online shop specializing in independent, non-mainstream craft beers and spirits. They offer a 3-month craft beer tasting set subscription that curates and delivers independent craft beers directly to customers across Germany, emphasizing quality over quantity with over 9,500 independent products.

Market positioning

Niche online retailer for independent craft beers and spirits in Germany, positioning itself as an anti-mainstream alternative to large beer distributors. Emphasizes authenticity, independence, and curation over volume.

Target audience

Craft beer enthusiasts in Germany who are interested in discovering independent, non-mainstream beers and supporting smaller, independent breweries

Use cases

Consumers subscribe to receive a curated 3-month tasting set of independent craft beers delivered to their door across Germany. Ideal as a personal discovery experience or as a gift for beer lovers seeking variety beyond mainstream brands.

Company information

Company size

Small business, estimated 10–50 employees

Revenue

Estimated <$5M annual revenue (bootstrapped/early-stage)

Scale

National (Germany)

Number of users

Estimated 1,000–5,000 active subscribers (small niche market)

Features

3-month craft beer tasting set subscription, Curated selection of independent craft beers, Over 9,500 independent products, No mainstream brands — focus on independent breweries, Wide variety of beer styles (IPA, Pale Ale, Pilsner, Lager, Stout, Bock, etc.), Non-alcoholic beer options included, Beer advent calendars and gift packages, Seasonal collections (e.g., springtime specials), Online shop with delivery across Germany

Pricing

Pricing modelSubscription
Starting priceEstimated €29–€49 per month (based on comparable German craft beer subscription services)
Billing periodQuarterly (3-month subscription cycle)

Rating

4.2/5 (estimated based on niche retailer benchmarks)

No Trustpilot link available

Pros and cons

Based on: (AI summary)

Pros

  • Large catalog of 9,500+ independent products
  • Strong focus on non-mainstream, independent breweries
  • Supports small and independent breweries
  • Subscription model encourages recurring discovery of local/craft beers
  • Operates specifically in the German market

Cons

  • Online-only model lacks local community connection
  • Does not specifically focus on hyper-local or geographically nearby breweries
  • No app or digital community-building features mentioned
  • Sustainability focus is not explicitly highlighted
  • Does not help users find or visit local breweries in person

Feature Comparison

Top features across 5 competitors (most common first)

Feature UntappdBrewee - Br…Too Good To…Craft Beer …Brewee - Br…
Badge and achievement system for trying new drinks
Data and analytics for businesses
Drink check-in and rating (drink journal)
Explore nearby breweries
bars
pubs
restaurants
bottle shops
and wineries
Live menu updates from followed venues
Local drink recommendations
QR code menus
Social sharing and customer engagement tools
Bar and brewery discovery in 75 countries
Beer lists and recommendations
Beer search and descriptions
Map feature for location finding
Personal beer tracking
Review system
Brewery navigator with map-based search