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Untappd

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Description

The definitive app for beer lovers that points drinkers to bars, pubs, and breweries with extensive beer collections from 75 countries worldwide. Allows users to search through drinks, read descriptions, and track their beer consumption.

Market positioning

Leading beer discovery and social tracking app with a dual-sided platform serving both consumers and businesses. Positioned as the definitive tool for beer lovers worldwide, combining a social check-in experience with a robust B2B menu management and analytics platform trusted by nearly 20,000 retailers across 75 countries.

Target audience

Beer enthusiasts, travelers seeking quality beer venues, and businesses (bars, breweries, restaurants, bottle shops) looking to publish menus and engage customers

Use cases

Consumers use Untappd to discover nearby bars, breweries, and bottle shops, check in and rate beers, track their personal drinking history, earn badges, and share experiences socially. Businesses use the platform to publish and update digital menus, display QR code menus, access customer analytics, and engage with a highly targeted audience of active beer drinkers.

Company information

Company size

51-200 employees

Revenue

~$10M–$20M ARR (acquired by Next Glass in 2019, now part of Untappd for Business)

Scale

Global

Number of users

11M+ registered users; ~20,000 business/retailer accounts across 75 countries

Features

Badge and achievement system for trying new drinks, Business platform for creating and publishing menus, Data and analytics for businesses, Drink check-in and rating (drink journal), Explore nearby breweries, bars, pubs, restaurants, bottle shops, and wineries, Live menu updates from followed venues, Local drink recommendations, Local events and alerts from nearby places and producers, QR code menus, Social sharing and customer engagement tools, Bar and brewery discovery in 75 countries, Beer lists and recommendations, Beer search and descriptions, Map feature for location finding, Personal beer tracking, Review system

Pricing

Pricing modelFreemium
Starting priceFree (consumer app); Untappd for Business starts at ~$99/month
Billing periodMonthly / Yearly

Rating

4.8/5 (Apple App Store); 4.3/5 (Google Play Store)

No Trustpilot link available

Pros and cons

Based on: (AI summary)

Pros

  • Large established user base and global reach (75+ countries)
  • Comprehensive drink discovery and social features
  • Supports brewery and venue discovery nearby
  • Business tools for menu management and customer engagement
  • Gamification through badges encourages user retention

Cons

  • Global focus — not specifically tailored to local/regional brewery support or sustainability
  • No specific emphasis on supporting small or local breweries as a mission
  • No sustainability or locally-conscious purchasing angle
  • Business features require paid subscription for full access
  • Not Germany-specific; lacks localized community features for German users

Feature Comparison

Top features across 20 competitors (most common first)

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Hotel booking
Mobile app
Payment processing
Review system
Integrated travel services
Travel service booking
Personalized recommendations
Predictive analytics
Restaurant recommendations
Travel planning tools
Trip planning
Offline access
Flight booking
Hotel reservations
Customer segmentation
Multi-language support
Airbnb Luxe for high-end properties
Booking management tools
Booking system
Channel manager integration