Description
Online personal styling service that sends curated clothing boxes based on personal style quiz and preferences. Uses expert stylists and AI to recommend clothing items.
Market positioning
Best Overall online styling service
Target audience
Fashion-conscious consumers who want personalized styling without commitment, including women, men, and children
Use cases
Personalized clothing curation and delivery for busy consumers who want professional styling without the time commitment of shopping
Company information
Company size
Large (publicly traded company)
Revenue
$1.8+ billion annually
Scale
National (US and UK markets)
Number of users
3+ million active clients
Features
Expert stylist curation, Flexible scheduling, Kids sizes 2T to 18, No commitment required, Personal style quiz with 'style shuffle' feature, Size range from XS to 3XL including plus/petite/big & tall, Sustainability-focused products and packaging, Try at home before buying, AI-powered recommendations, Data science algorithms, Human stylist curation, Personalized clothing delivery
Pricing
Pricing modelsubscription
Starting price$20 styling fee per box (credited toward purchases)
Billing periodFlexible (every 2-3 weeks, monthly, or every 2-3 months)
Rating
4.2/5 stars
Pros and cons
Based on: (AI summary)
Pros
- No commitment required
- Highly personalized styling
- Sustainability focus
- Wide size range
- Intuitive user experience
Cons
- Prices vary drastically
- No option to upload photos of yourself
- Subscription-based model may not suit all users
- Limited to curated inventory
Feature Comparison
Top features across 57 competitors (most common first)