Description
Apple's 2024 mobile application processor with generative AI capabilities and dedicated neural processors for on-device AI processing
Market positioning
Premium market leader with strong ecosystem integration
Target audience
Premium smartphone manufacturers and consumers seeking high-end mobile AI capabilities
Use cases
High-performance mobile computing with on-device AI processing for premium smartphones, enabling generative AI capabilities, real-time translation, and personal assistance without cloud dependency
Company information
Company size
Large Enterprise (150,000+ employees)
Revenue
$394+ billion annually
Scale
Global
Number of users
200+ million iPhone users globally
Features
Dedicated neural processors, Generative AI capabilities, Image and video generation, iOS 18 integration, On-device LLM support, Personal assistance AI, Real-time translation
Pricing
Pricing modelB2B licensing to device manufacturers
Starting price$799+ (device pricing)
Billing periodAnnual licensing agreements
Rating
4.5/5
No Trustpilot link available
Pros and cons
Based on: (AI summary)
Pros
- Market leader in premium mobile processors
- Strong AI integration with iOS ecosystem
- Advanced neural processing capabilities
- Established brand reputation
Cons
- Limited to Apple ecosystem only
- High cost structure
- Closed platform approach
Feature Comparison
Top features across 8 competitors (most common first)
| Feature | Samsung Exy… | A18 with iO… | Kinaxis Rap… | Dimensity 9… | Apple Baseb… | Tensor G3 a… | Exynos 2400 | MediaTek Sm… |
|---|---|---|---|---|---|---|---|---|
| Generative AI capabilities | ||||||||
| 5G connectivity | ||||||||
| Advanced manufacturing process | ||||||||
| 2nm GAA process technology | ||||||||
| Designed for flagship smartphone performance | ||||||||
| Volume production planned for second half of 2025 | ||||||||
| Dedicated neural processors | ||||||||
| Image and video generation | ||||||||
| iOS 18 integration | ||||||||
| On-device LLM support | ||||||||
| Personal assistance AI | ||||||||
| Real-time translation | ||||||||
| Concurrent supply chain planning | ||||||||
| High integrity execution | ||||||||
| Sales and operations planning (S&OP) | ||||||||
| Supply chain disruption management | ||||||||
| What-if scenario modeling | ||||||||
| Cost-effective AI implementation | ||||||||
| Generative AI support | ||||||||
| On-device neural processing |