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surveymonkey platform

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Description

DIY survey tool platform that provides basic survey capabilities for market research, though mentioned as lacking analytical complexity and sophisticated question logic compared to custom research solutions.

Market positioning

Popular DIY survey tool with basic capabilities

Target audience

Businesses and individuals looking for cost-effective DIY survey solutions

Use cases

Market research, customer feedback collection, employee surveys, academic research, and general data collection through self-service survey creation

Company information

Company size

Medium Enterprise

Revenue

$400M+ annually

Scale

Global

Number of users

20+ million users globally

Features

Basic survey tools, DIY survey creation, Online survey distribution, Respondent database access, Template library, Basic analytics and reporting, Mobile-responsive surveys, Data export capabilities

Pricing

Pricing modelFreemium
Starting priceFree (Basic plan) / $25/month (Team Advantage)
Billing periodMonthly and Annual

Rating

4.4/5

No Trustpilot link available

Pros and cons

Based on: (AI summary)

Pros

  • Cost-effective solution
  • DIY approach allows for quick deployment
  • Lower barrier to entry
  • Well-known brand in survey space

Cons

  • Lacks analytical complexity
  • Lacks sophisticated question logic
  • Poor respondent quality when using their database
  • Limited compared to custom research solutions

Feature Comparison

Top features across 78 competitors (most common first)