Description
Natural hard candies and lollies made with premium ingredients like tapioca starch and chicory root fibre, sweetened with stevia. Contains up to 91% less sugar than regular lollies and uses natural colors and flavors from real food sources like strawberries, carrots, and spirulina.
Market positioning
Premium natural candy brand positioned as a healthier alternative to traditional confectionery
Target audience
Health-conscious consumers looking for lower sugar candy alternatives, people seeking natural ingredients in confectionery, and those wanting to reduce sugar intake while still enjoying sweets
Use cases
Guilt-free snacking for health-conscious consumers, sugar reduction for diabetics or those on low-sugar diets, natural confectionery for parents seeking healthier treats for children
Company information
Company size
Small to Medium Enterprise
Revenue
$1M - $10M estimated
Scale
Regional/National
Number of users
<UNKNOWN>
Features
Pricing
Rating
Pros and cons
Based on: (AI summary)
Pros
- Significantly lower sugar content (91% less)
- Natural ingredients and colors
- Gut health benefits from prebiotic fiber
- No artificial additives
- Strong brand positioning in health-conscious market
Cons
- Higher price point than conventional candy
- Limited to Australian market primarily
- May have different taste profile due to natural sweeteners
- Smaller scale compared to major candy manufacturers
Feature Comparison
Top features across 20 competitors (most common first)
| Feature | FUNDAY Swee… | Häppy Candy… | YumEarth Or… | Vegan Choco… | Premium Cho… | Chocolate C… | SmartSweets | Hershey Can… | Hershey's S… | Wild Thingz… | Mediterrane… | Luxury Choc… | Sugar-Free … | SWEET-SWITC… | Ethical Cho… | Werther's O… | Ferndale Su… | Russell Sto… | Walkers Sug… | Double 'D' … |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Sugar-free formulation | ||||||||||||||||||||
| Clean label products | ||||||||||||||||||||
| Global distribution network | ||||||||||||||||||||
| Wide distribution network | ||||||||||||||||||||
| Alternative sweeteners | ||||||||||||||||||||
| Contains prebiotic fibre for gut health | ||||||||||||||||||||
| Hard candy varieties | ||||||||||||||||||||
| Made with tapioca starch and chicory root fibre | ||||||||||||||||||||
| carrots | ||||||||||||||||||||
| spirulina) | ||||||||||||||||||||
| Natural flavors instead of artificial | ||||||||||||||||||||
| No glucose syrup or refined sugars | ||||||||||||||||||||
| Sour lollies available | ||||||||||||||||||||
| Sweetened with natural stevia | ||||||||||||||||||||
| Up to 91% less sugar than regular lollies | ||||||||||||||||||||
| Vegan options available | ||||||||||||||||||||
| 70% less sugar than traditional gummies | ||||||||||||||||||||
| Chicory root prebiotic fiber | ||||||||||||||||||||
| Natural colors | ||||||||||||||||||||
| Non-GMO ingredients |